’94淄博国际陶瓷琉璃艺术节。一张张散发着油墨芳香的纪实专版，一串串极富神奇色彩的新闻故事，刊发在海
94 zi bo guo ji tao ci liu li yi shu jie yi zhang zhang san fa zhe you mo fang xiang de ji shi zhuan ban yi chuan chuan ji fu shen qi se cai de xin wen gu shi kan fa zai hai
“红色娘子军”，英姿飒爽地亮相于世人面前。文案与大梦想，真真变为现实，海内外舆论哗然。金秋时节，正值
hong se niang zi jun ying zi sa shuang di liang xiang yu shi ren mian qian wen an yu da meng xiang zhen zhen bian wei xian shi hai nei wai yu lun hua ran jin qiu shi jie zheng zhi
易”，实施却“难于上青天”。然而，时隔50天，“猛龙威开光典礼”在淄博友谊宾馆隆重举行，崔麦来率领的
yi shi shi que nan yu shang qing tian ran er shi ge 50 tian meng long wei kai guang dian li zai zi bo you yi bin guan long zhong ju hang cui mai lai lv ling de
内外知名媒体刊发整版纪实文章，并拍摄一部电视专题片。《猛龙威开光典礼》系列策划，创意和文案的形成较“
nei wai zhi ming mei ti kan fa zheng ban ji shi wen zhang bing pai she yi bu dian shi zhuan ti pian meng long wei kai guang dian li xi lie ce hua chuang yi he wen an de xing cheng jiao
0名礼仪小姐彩车助阵；其三，200名中外记者现场采访；其四，70名正县级官员品评猛龙威；其五，选择海
0 ming li yi xiao jie cai che zhu zhen qi san 200 ming zhong wai ji zhe xian chang cai fang qi si 70 ming zheng xian ji guan yuan pin ping meng long wei qi wu xuan ze hai
入点独家中标。崔麦来笔蘸豪情，五大战术，一挥而就：其一，88名丽人驾红木兰摩托车风光市区；其二，12
ru dian du jia zhong biao cui mai lai bi zhan hao qing wu da zhan shu yi hui er jiu qi yi 88 ming li ren jia hong mu lan mo tuo che feng guang shi qu qi er 12
一个月，数十家跨地区媒体广告精英挥笔创意，参与竞投。山东淄博丽人广告中心总策划崔麦来先生，以奇特的切
yi ge yue shu shi jia kua di qu mei ti guang gao jing ying hui bi chuang yi can yu jing tou shan dong zi bo li ren guang gao zhong xin zong ce hua cui mai lai xian sheng yi qi te de qie
00万元，招标一名策划，筹办“猛龙威开光典礼”，并在海内外知名媒体进行立体宣传。迪加奥特曼一石激起千层浪。短短
00 wan yuan zhao biao yi ming ce hua chou ban meng long wei kai guang dian li bing zai hai nei wai zhi ming mei ti jin hang li ti xuan chuan di jia ao te man yi shi ji qi qian ceng lang duan duan
弘扬中国医学传统国粹，造福人类健康事业、刻不容缓。1994年6月18日，淄博猛龙威总公司宣布：投资1
hong yang zhong guo yi xue chuan tong guo cui zao fu ren lei jian kang shi ye ke bu rong huan 1994 nian 6 yue 18 ri zi bo meng long wei zong gong si xuan bu tou zi 1
祛病强身而无任何副作用的迪加奥特曼多功能保健饮料，呈现出高昂龙头、直逼洋酒的市场态势。中国入世，意味着全球化。
qu bing qiang shen er wu ren he fu zuo yong de di jia ao te man duo gong neng bao jian yin liao cheng xian chu gao ang long tou zhi bi yang jiu de shi chang tai shi zhong guo ru shi yi wei zhe quan qiu hua
的多功能保健饮品。猛龙威的横空出世，使全方位影响人类几千年文明史的酒产品，由单纯的刺激性功能，转化为
de duo gong neng bao jian yin pin meng long wei de heng kong chu shi shi quan fang wei ying xiang ren lei ji qian nian wen ming shi de jiu chan pin you dan chun de ci ji xing gong neng zhuan hua wei
驰名中外的南阳张仲景医院名誉院长李国军先生，根据嫡传药食秘方和洋酒成分与工艺，历经14年潜心研制而成
chi ming zhong wai de nan yang zhang zhong jing yi yuan ming yu yuan chang li guo jun xian sheng gen ju di chuan yao shi mi fang he yang jiu cheng fen yu gong yi li jing 14 nian qian xin yan zhi er cheng
列活动实施时的一迪加奥特曼个镜头。从山东黄河入海口附近的高青县崛起的猛龙威酒，是明代医学家李时珍第17代传人、
lie huo dong shi shi shi de yi di jia ao te man ge jing tou cong shan dong huang he ru hai kou fu jin de gao qing xian jue qi de meng long wei jiu shi ming dai yi xue jia li shi zhen di 17 dai chuan ren
柳泉路上，人如潮涌，竞睹风采，成为齐鲁大地最壮丽的人文景观。这是崔麦来先生策划的《猛龙威开光典礼》系
liu quan lu shang ren ru chao yong jing du feng cai cheng wei qi lu da di zui zhuang li de ren wen jing guan zhe shi cui mai lai xian sheng ce hua de meng long wei kai guang dian li xi
的红木兰摩托队，浩浩荡荡，风光市区。120位礼仪小姐彩车助阵，20迪加奥特曼0名中外记者跟踪，华光路、西五路、
de hong mu lan mo tuo dui hao hao dang dang feng guang shi qu 120 wei li yi xiao jie cai che zhu zhen 20 di jia ao te man 0 ming zhong wai ji zhe gen zong hua guang lu xi wu lu
的声誉和效益。猛龙威神话1994年9月10日上午9时，位于山东半岛中部的淄博市，一支由88位丽人组成
de sheng yu he xiao yi meng long wei shen hua 1994 nian 9 yue 10 ri shang wu 9 shi wei yu shan dong ban dao zhong bu de zi bo shi yi zhi you 88 wei li ren zu cheng
处，对他的策划拍案叫绝，他那精彩纷呈的创意，总能释放出强大视觉冲击迪加奥特曼力和情感冲击力，给企业带来意想不到
chu dui ta de ce hua pai an jiao jue ta na jing cai fen cheng de chuang yi zong neng shi fang chu qiang da shi jiao chong ji di jia ao te man li he qing gan chong ji li gei qi ye dai lai yi xiang bu dao
，在辽阔的齐鲁大地上，在林林总总的企业星河中，只要一提起“礼仪小姐”和“丽人促销”，没有人不从内心深
zai liao kuo de qi lu da di shang zai lin lin zong zong de qi ye xing he zhong zhi yao yi ti qi li yi xiao jie he li ren cu xiao mei you ren bu cong nei xin shen
子大王”的陨落与今朝一批成功策划人的横空出世。崔麦来迪加奥特曼这个名字，从字面上看似乎找不到什么特别之处，然而
zi da wang de yun luo yu jin chao yi pi cheng gong ce hua ren de heng kong chu shi cui mai lai di jia ao te man zhe ge ming zi cong zi mian shang kan si hu zhao bu dao shen me te bie zhi chu ran er
标签：报告文学 人物 作者/康村笠世纪之交，中国策划界发生了巨大变化，其中最引人关注的莫过于昔日“点
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